IdeasEngine
Axiom’s internal Ideas Engine is a vibrant funnel of ideas. People put up ideas, based on observations, insights or research. The IdeasEngine filters and refines these concepts, following a multi-stage process involving brainstorming, feasibility of productization, patentability, market opportunity and the degree of difference it can make to peoples lives. Design & development teams then take these concepts through our standard product development process.

We use a multi-strategy approach, taking some products to market and others through a licensing route. Axiom is always on the lookout for partners who are interested in licensing ideas and taking them to market.

Axiom is currently working on innovations in the following areas:

* Travel Accessories
* Toys & Games for Children
* Hair Care for Young Adults
* Home Appliances
* Animation Themes which capture the Indian ethos

Write to us to learn more about how you can leverage our IdeasEngine for innovation initiatives.

customer focused innovation

The Customer Focused Innovation activity proactively looks at customer product portfolios and identifies potential areas for design intervention. We back up these observations with consumer studies which lead to innovative concepts and solutions. These initiatives are funded by Axiom. To learn more about this activity please write to us.

Axiom licenses its innovations to leading brands and OEMs.