Axiom Consulting

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Innovation for Emerging Markets

One of Axiom's key areas of strength is our strong understanding of consumer psyche's and buying habits in low income markets. Product Costs and functionality often take precedence over form. Much of our innovation therefore focusses on how to deliver better functionality at lower costs.

In addition, Low Income Markets pose unique challenges. Consumer needs are dictate by a variety of constraints. Basic needs such as water, power and electricity are unmet.

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These factors tie in with closely held cultural belief's and drive buying decisions and choices.This combined with wide segmentation makes the process daunting. Any product development strategy for a low income market must therefore focus on gathering significant consumer insights upfront. Gone are the days when company's could de-feature and launch their global products in low income markets. Products have to be conceived and engineered for these markets.

At Axiom, we have evolved our own method for innovating in Low Income Markets. The graphic below highlights our approach.
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For additional information , please contact: info@axiomconsult.com

Axiom Consulting is a New Product Development, R&D Services, Innovation, Design, Engineering and Prototype development Company, providing end-to-end solutions across the product lifecycle. We provide customized services in the areas of Mechanical Engineering, Embedded Electronics, Electrical Engineering, Software systems, Special Purpose Machine and Robotics.

Axiom Consulting

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