A leading beauty care products company from South Asia wanted to introduce a new range of talcum powders as a part of its re branding initiative.

Axiom was contracted to design and develop new package ( bottle and closure) for this new range of talcum powders. The next step was to study the brand equity of these talcum powders and come up with several new concept options ranging from being 'Trendy to being 'Classy'. The short listed concept was engineered for strength, weight, and manufacturability. Axiom developed tooling for the short listed bottle and closure and developed the package by partnering with a plastics manufacturer

Program Highlights

• Development of various design concepts which highlight the brand equity of the product (talcum powder)
  
• Development of an unique tamper proof cap - Patent pending
• Package engineering supported by use of numerical methods and models to design the dispensation system
• Prototype Development using clay , foam and ABS based rapid prototypes
• Development of functional prototypes for consumer testing
• Tool engineering for blow molding and injection molding

Result :

Developed several innovative concepts
Quick turnaround of prototypes to facilitate exploration of multiple design vectors
Product was launched in India and was very well received

Core Competency Leverage: