A South Asian 2 wheeler major wanted to develop several business concepts that could be deployed on 2 wheeler platforms to enable entrepreneurs to set businesses up quickly.

Axiom was contracted to study the existing small business landscape, understand business dynamics and constraints. The next step was to distill study data , brainstorm, conceptualize and shortlist several business ideas and deployment strategies. Several concepts were designed, prototyped for deployment on a flagship 2 wheeler platform. Business concepts included a contemporary vegetable cart, steamed corn vending and backlit billboards.

The prototypes were deployed at various locations across South India for business case analysis through consumer transactions

Project Highlights

• Feasibility Studies
• Comprehensive market study across Southern India
• Development of various business concepts and designs
• Detailed design and development of Concepts for deployment on an existing vehicle chassis
• CAD model development
• Prototype Development
• Consumer trials
• Supplier Identification, cost optimization

Result :

• Developed several innovative business concepts
• Quick turnaround of prototypes to facilitate exploration of multiple business ideas
• Consumer testing and insights

Core Competency Leverage: