A S.E Asian Innovation Company focused on disruptive innovations for developing markets wanted to develop a low cost easy deployable laundry service in South Asia.

Axiom was contracted to study the small and micro enterprises landscape, adjacent business studies, study of the laundry service ecosystem, its usage and penetration. The study sample encompassed the entire range from high end laundry services to neighborhood dhobis networks. Various concepts were explored for delivering affordable hygienic convenient laundry service. The chosen concept was based on a neighborhood laundry kiosk model.

A key technical challenge was to integrate an entire laundry service which included a washing machine, a dryer , storage space , water tank and infrastructure support for running these equipment in the space constraint of a kiosk . Prototypes were built and deployed in various stages at store fronts and neighborhoods to pilot the service, transact with customers and gain valuable insights. Transaction inputs helped fine tune the delivery for optimal consumer experience, operator convenience, ease of operation, and improve the overall design of the unit.

Key features of the unit are its pleasing design, portability, ease of deployment, simplicity in operation and strong consumer benefit and hygienic delivery.

Project Highlights

• Comprehensive market study to understand the micro enterprise business model, adjacent business model studies and the laundry ecosystem
• Development of multiple design concepts
• Design and Proof of Concept development for pilot studies
• CAD model development
• Prototype Development
• System integration of the entire laundry service using off the shelf systems such as Washing machine, water tank, pumps etc.,
• Business deployment and consumer trials

Result :

• Quick turnaround of prototypes which helped pilot the business and extract critical learning's from several stages of consumer transaction.
• The business is in operation across Multiple locations.

Core Competency Leverage: