 A leading Indian brewery wanted to launch a new range of whiskeys which was developed with a Scottish theme.
Axiom was contracted to develop both primary and secondary package which reflects this theme. The contract involves Design and Development of bottles for various volumes, Packaging Design of mono cartons and mother cartons for these new bottles
The brewery has launched this whiskey in the market and product has been well received
Program Highlights
-
Developed several innovative concepts for bottle and closures
-
Innovative concepts were developed for branding and Label design
-
Developed acrylic mockups models for ergonomic studies
-
Functional prototypes were developed using plastics for consumer testing
-
Vendor development for glass bottles and paper and corrugated secondary package
-
Conducted alpha trials and consumer testing
Result : The product was launched in market and was very well received
Core Competency Leverage:
Innovation, Design and Prototyping Skills, CAD, Tool Engineering, Vendor Development
|