A global chocolates major wanted to increase its retail presence by increasing the sales of their products across store categories.

Axiom was contracted to study the existing Point of sale boxes in their environment, understand the shortcomings. The next step was to develop several new concept options for storing and displaying chocolates. These are front of store display boxes for stores ranging from Supermarkets to Neighborhood shops.

Short listed concepts were prototyped and in-store testing were performed at various locations

Project Highlights

• Comprehensive market study across India to understand the existing setup
  
• Development of various design concepts which highlight the brand and the product
  
• Prototype Development using Acrylic
  
• Store deployment and consumer trials

Result :

Explored several innovative concepts
Quick turnaround of prototypes to facilitate exploration of multiple design vectors

Core Competency Leverage:

Innovation, Design and Prototyping Skills, Consumer testing